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Halo Top Athletes

Only 9% of Americans stick to their New Year’s resolutions. To motivate everyday athletes to stick to their fitness goals, Halo Top, maker of lower-calorie, high-protein ice cream, offered the world’s first endorsement deals that included $5K, gear, training sessions, and plenty of delicious light ice cream. Athletes shared their journeys online and made crushing their fitness goals that much sweeter.

The Halo Top No Work Workout: In four cities, we created the first-ever pop up “un-gyms” with crazy fun activities that let you burn calories, sample Halo Top, and leave feeling good.

To encourage success for Dry January, we created Swap Kits to get people to switch their pints of alcohol for pints of delicious Halo Top light ice cream.

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